Most projects start out with an outline represented in a simple design. Where a simple sketch would serve the purpose of getting our prototypes off the ground, a lot of the time, we focus on creating more complex and elaborate UIs and lose ourselves in the maze of designing something beautiful.
We believe that in focusing on something eye-pleasing, the core user experience will fall into place.
Vanity
nounexcessive pride in good looking frontend (UI/UX) or code, which lacks substance and user function.
Haven’t we all found ourselves the mesmerized by good looks?!
Usually, when we find ourselves focusing on the UI and it’s beauty, it is at the expense of core user functionality and needs. Most of the time, it isn’t even a voluntary action. It roots in our need to create a great first impression, to cater to our judgments formed on the surficial aspects.
We end up fueling our pride and the need to please others without considering the actual impact on experience we are trying to build. Take for example, an animation in the launch screen of an app. It is ok if it serves as a loading screen and quickly gets users into the app. But if we go out of our way to play the animation just for the sake of it, we are more likely to annoy our users because it doesn’t serve a function at all.
To ensure you are striking the right balance between form and function, ask yourself the following questions:
1. What is the primary purpose of a feature?
Ensure that the primary function is clear and well-defined before focusing on aesthetics.
2. Have you listened to your users?
Your target audience are the one who are actually going to use the product.
3. Is your focus on the aesthetics and UI rather than the functionality?
Understand if any choices made for the design hinder the experience of the user when using your product.
4. Does the design support the intended user experience?
See that the design enhances and facilitates the user’s interaction with the product.
5. Are there any unnecessary design elements?
Identify elements that are purely just for show and don’t contribute to the core problem you are solving for.
6. Are you overcomplicating things for the sake of the design?
Check if the design becomes too complex, making your product difficult to use or interact with.
7. Does the design align with your brand identity?
Balance the need for a unique design with consistency and user familiarity with your brand.
8. Have you received feedback from real users?
Test the product with real users to identify any usability issues that might arise due to design choices.
9. Have you considered the cost and time implications of design choices?
Evaluate whether prioritizing form is increasing development costs or delaying the project.
10. Are you following established design principles and best practices?
Make sure that your design choices are rooted in sound design principles and not just personal preferences.
11. Are there any alternative design options that better balance form and function?
Explore different design approaches that may better serve the intended purpose.
12. What are the key performance indicators (KPIs) for this project, and how does the UI factor in?
Measure the success of the project based on predefined KPIs related to both form and function.
It’s crucial for you to focus on the core functionality that aligns with your objectives and contribute to the outcome rather than getting caught up in appearances that do not incorporate the required user experience.
Always consider the end user! It’s not about you, it’s about them. They are the ones, who are going to use your product and in turn provide you with the outcome you are looking for (be it increased efficiency or revenue).
Don’t let vanity cloud your judgement. Strike the balance between form and function.
