QR-Based Product Authentication for Anti-Counterfeiting

A fake product and a real one look identical on a shelf. Anyone in the chain, from the distributor to the person buying it, has no way to check a single unit and get a straight answer, so a brand only learns it has been copied once the complaints and returns start arriving.

• A printed code, hologram, or label can be photographed and reprinted onto fake packaging.
• The same code copied onto a thousand fakes will scan exactly like the real one.
• Brands had no record of which unit was verified, by whom, or where, so a counterfeit batch could not be traced back to a point in the supply chain.
• Onboarding a brand and issuing its first codes took 5 days of manual back and forth.

Every unit gets a QR code carrying a signature produced by the brand's private key. A scan checks that signature against the public key Hugarex holds, so a copied code fails the check instead of passing it.

• A brand is registered and its key pair generated in the platform before any code is issued
• Each unit receives its own signed code, so no two items in a batch carry the same one
• The code is applied at the point of packing, which ties authentication to the unit rather than the carton
• Anyone scanning gets a verified or not verified result in the browser, with no app to install and no account to create
• Repeat scans of the same code are flagged, which surfaces a cloned code the moment it appears in the market
• Every code issued, scanned, or revoked is written to the log as it happens