Premium Shoe eCommerce Experience

The retailer's product team could not update the catalog without external help.

• The WooCommerce store had no structured category system, loaded slowly, and every routine change required developer involvement.
• Campaign launches and new product updates were delayed because the team had no operational control over their own store.

Coffee Inc moved the retailer's store to Shopify Plus, restructuring the catalog and setting up the backend for the team to run independently.

• The flat catalog is split into dedicated categories: Men's Shoes, Women's Shoes, and Black Label.
• Variant swatches and variant-specific images let customers browse by style and color without confusion.
• Payment gateways and domain are connected under the new setup.
• Written SOPs let the team handle product uploads and catalog changes without outside help.