L&T Sufin: WordPress Schema Template Builder
Creating a high-performance system for rapid landing page deployment and brand-consistent marketing automation.
The Problem
Static Page Bottlenecks
The marketing team needed to build and manage highly customized landing pages quickly without constant engineering intervention.
Brand Language Governance
Ensuring that every new page strictly adhered to L&T Sufin's complex brand guidelines across various product categories.
Existing Blog Migration
Migrating the existing WordPress blog into the schema builder in Azure while maintaining performance and SEO.
The Road to Implementation
We developed a modular 'Schema Template Builder' focused on component-based architecture for rapid landing page deployment.
Base Setup & Theme Design
Initializing the brand-specific theme and establishing the core layout grid and color palettes.
Core Module Development
Building the library of 10+ reusable sections including hero sliders, category grids, and testimonial blocks.
Integration & SEO Layer
Implementing technical bridges for SMPT, WebEngage, and 100% on-page SEO compliance.
UAT & Deployment
Final testing with the marketing team and launching the production environment for campaign scale.
Custom Architecture Built
Modular Schema Builder
Developed a component-based architecture within WordPress that allows for drag-and-drop page assembly while enforcing brand standards.
Custom Code Injection
Implemented a flexible system for page-specific logos, menus, and tracking scripts through localized code blocks.
Automated Marketing Bridge
Deeply integrated WebEngage and Google Analytics at the component level for automated tracking of every user interaction.
The Outcome
Significantly reduced go-to-market time for new marketing campaigns through the component library
100% brand language consistency across all static pages through automated style enforcement
Successful 4-week turnaround from project kickoff to full production deployment
100% SEO compliance for all template-generated pages, improving organic discoverability
Conclusion
Through our collaboration, L&T Sufin has not only automated critical processes but has built a foundation for long-term scalability. The transition from manual, high-friction workflows to a streamlined AI-driven ecosystem represents the future of engineering operations.
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