L&T Sufin: WordPress Schema Template Builder
Engineering dependency removed from campaign page creation, 100% brand and SEO compliance automated on publish, delivered in 8 weeks for L&T Sufin's marketing team.
Every new marketing campaign at L&T Sufin required engineering to build the landing page from scratch.
- The marketing team had no way to publish pages independently, which meant campaign timelines were controlled by developer availability, not marketing readiness.
- Brand compliance and tracking setup had to be verified manually on each page before it could go live.
L&T Sufin's marketing team can now build and publish landing pages without raising a request to engineering. Pages are assembled from a pre-approved set of sections, so brand rules and tracking are applied automatically on every page published.
- Marketing team selects and arranges page sections without writing code.
- Brand guidelines enforced at the template level, no manual review needed per page.
- WebEngage and Google Analytics tracking applied automatically on every page.
- SEO settings configured by default across all pages.
| Impact Metric | Before | After |
|---|---|---|
Engineering involvement per campaign page | Required for every page | 0 dev hours for standard pages |
Brand compliance verification | Manual check per page | 100% automated on publish |
SEO compliance rate | Inconsistent, manually configured | 100% across all pages |
Before the solution, every campaign launch needed a developer to build the page. Marketing team had to rely on engineering team before a page could go live. Now, the L&T Sufin marketing team can take a campaign from idea to published page on their own.
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