Intent

We are the tool builders, sometimes mere tools, to help and enable others. These are the ideas that shape our thinking, products, and approach to purposeful work.

Creation of Adam - Coffeed
Don't half-ass it

Don't half-ass it

Half-effort leads to half-impact. If you are building, creating, leading, or learning, commit fully. Focus. Pour your intent, time, and attention into it. Give your best at every opportunity.
Rule No. 23

Rule No. 23

Where you put something, and what you call it, matters. When titling something, lead with the most important information. Keep in mind that many technical systems truncate long text or titles.
Kelu - Ask/Listen

Kelu - Ask/Listen

Curiosity ends where our questions stop. Ask, even if it feels foolish. Every question is a compass. And when you ask, listen. Not just to respond, but to understand. Listening is how you tune yourself to insight. It is how you turn noise into signal.
Adversity is Advantage

Adversity is Advantage

It is all in how you see it. What feels like a setback is sometimes setup. Adversity tests you, but it also trains you. It forces clarity, sharpens focus, and reveals strength you would not find in comfort.
Creation of Adam - Coffeed